Overview

As co-founder of Malinbu, I led the creation of the brand’s identity and built the internal tooling needed to manage its digital presence. This included visual design, social strategy, packaging, and marketing automation — all tailored to a modern café and roastery operating both B2C and B2B.

Key Contributions

  • Designed core visual identity: logo, color palette, typography
  • Created packaging designs and custom coffee labels for B2B
  • Launched and managed paid ad campaigns for seasonal promos
  • Built marketing automations to drive customer engagement
  • Standardized brand across social, web, and physical materials

Tech Stack

React
Tailwind
Node.js
Google Cloud
Figma
Meta Ads

My Role

  • Designed and iterated on the brand’s visual identity from scratch
  • Built internal tools and templates for digital content generation
  • Created reusable marketing assets for social and email campaigns
  • Managed design workflows using Figma and Adobe Suite
  • Worked directly with co-founders on market positioning

Impact

  • Unified brand experience across online and offline channels
  • Enabled smooth expansion into B2B with custom packaging and visuals
  • Improved customer engagement through consistent social presence
  • Reduced reliance on external marketing freelancers or agencies