My Work Experience as a co-founder and tech lead in Malinbu

As a co-founder and technical lead at Malinbu, a multifaceted coffee brand owned by Anouar Kaifouf and based in Fès, I played a key role in building the digital and operational backbone of the business. Malinbu functions both as a local coffeeshop and crêperie and as a B2B roaster and distributor, delivering packaged coffee to cafés and restaurants across Morocco. My contributions included developing internal tools (such as a delivery tracking system and order management apps), customizing online ordering platforms, and digitally transforming classic workflows. I also supported visual branding, including logos and packaging, to help elevate the brand’s identity and customer experience.

Key Contributions

Delivery Tracking & Client Assignment System

I developed a custom application that digitized Malinbu’s delivery operations:
– Mapped B2B clients to their assigned delivery agents.
– Implemented commission tracking logic for agents.
– Enabled delivery status updates, performance tracking, and territory assignments.

Tech Stack

React Native, Node js, PostgreSQL, Kafka, Socket.IO

Impact

– Reduced confusion and manual errors in logistics.
– Allowed better agent performance tracking and delivery efficiency.

Learn More

Custom Order & Delivery System for the Coffeeshop

To support the coffeeshop side of the business, I customized TastyIgniter to meet our local delivery needs:
– Built zone-based delivery logic.
– Added real-time notifications and order tracking.
– Integrated with marketing tools to support promotions.

Tech Stack

PHP, TastyIgniter, HTML/CSS, JavaScript

Impact

– Expanded from local service to scalable online order handling.
– Enabled a new digital revenue stream.

Learn More

Brand Design & Marketing Tech

As co-founder, I led the visual identity and brand strategy of Malinbu:
– Designed logos, packaging, and marketing visuals.
– Created ad campaigns and managed social media presence.
– Designed labels for B2B coffee distribution.